Trend: Website Conversion
First of all, Happy New Year!
New year, new trends. And I would like to talk about one of the most important trends for the upcoming years: Website Conversion. This Online Marketing trend is already happening but it is never too much to mention that this is where the Digital Advertising industry is going to and what the market demands.
Website Conversion is probably the most important metric you can measure in Internet Marketing. A successful convert is a visitor who is guided by your website to your conversion goal.
And which types of conversion exist? Well, it can be a purchase, en email sent, a call, a pressed button in a website, a subscription, filled in contact forms, a registration or even a downloadable file.
A typical conversion rate (number of goal achievements divided by the number of visitors) is between 1% and 10% depending on the industry, the market and site quality.
Here goes a few conversion tracking best practices:
1 - Define which converson type you’ll track
2 - Focus on monitoring and increasing visitors traffic to your website (no visitors, no successful conversion rate)
3 - Provide an excellent user experience to “guide” users to your goal (simplify)
4 - Include call-to-actions
5 - Increase visibility of your conversion in the website
6 - Show that users can trust your website (provide contact info and reviews)
7 - Monitor (analytics, landing page A/B or multivariate testing, wording, layout, click-to-action buttons)
8 - Engage (extend the relationship with the customer after the conversion)
We are all aware of today’s economy situation. Marketing budgets are being reduced, projects are delayed or even eliminated and only efficient/measurable Marketing strategies are considered in times like these.
Therefore, there is plenty of room for partnerships. And how exactly does it work in Marketing? Well, first of all a partnership involves a mutual interest among two or more companies. It can be a cost-saving strategy, aim to build an image or even a way to target unexplored market targets. Secondly, they should aim a non-competing partner. And finally, take advantage of synergies, operational flows and image of the partnership.
Less expenditure, greater customer trust on the product, more efficient operations when sharing best practices and market experience, reaching new customers (demographic expansion), technological benefits, less risk introducing a new product (risk-sharing) and product image growth by association with another known brand.
A few examples of this common Online Marketing trend are Yahoo & Amazon, Facebook & Skype, Google Places & Yellowbook 360, Studio Red & Target, Facebook & Spotify and Youtube & NBA.
It’s about gathering a non-competitor business partner and say to each other: why not?
Trend video of the week: Online Advertising leads to Offline Sales
Seriously, what else is needed to prove that Online Advertising really leads to offline sales? If done properly, nothing. However, what can really answer this question are facts. Numbers, actually. It’s all about using tools to track Online Ads boost in sales. Call tracking, unique URL’s and coupon codes are just a few ideas.
Well, now that the introduction of this trend is done, I’ll let you check out this video made by Google that digs into how Online Ads have a positive impact on sales. Enjoy it.
Trend: Mobile Apps Advertising
Have you recently found yourself installing a new mobile app and felt annoyed with the ads shown there? Then this article is for you.
Believe it or not, this is being mentioned as the next big online marketing investment priority to a lot of Marketing professionals. You’re actually contributing to it. If we just consider the two major app stores (Apple Store + Android Market) and their combined (aprox.) 19.5 Billion downloads and 1.000.000 available apps, we can understand what a huge market opportunity that is. Worldwide too, by the way. And how much of a trend this is? Well, let’s consider that mobile phone users continue migrating their gadgets to smartphones, that apps evolve their ads user interactions and that mobile telecommunications generations provide a wider signal coverage. These factors are major contributors to this trend significance.
Now, what about its efficiency? In order to have a good MAA campaign, product quality remains essencial, catchy messages too and obviously placement. According to a lot tests done, the feedback isn’t really positive, but looking at the above numbers and the amount of impressions & brand visibility that MAA can easily promote, how can we not consider this a trend?
In-App Mobile Advertising Set to Overtake Online Display Ad Spend By Year’s End
Trend: Group Messaging
Are users going back to chat rooms again? No. We’re talking about chat rooms 2.0. It’s about users continue following Social Media on text messaging and allowing such trend to become a wonderful business opportunity for products and services being promoted.
At first, we might think: but how exactly group messaging can incorporate a business model that will be so appealing to brands? Well, if you are/will be a business owner, wouldn’t you like the idea of sending out instant messages to specific groups of customers, promoting special offers, sharing events, replying to their requests, etc? It’s Social Media turned into as speedy & direct as it can be…
A Group Messaging Roundup
Trend: Improving SEO and SEM on local searches
Online search trends are going local. And why? Mobile searches are growing by the minute and are in the vast majority made by persons that have a need at a certain point in time and want their product or service as soon and near as possible. So how can SEO (search engine optimization) and SEM (search engine marketing) also go local?Search Engine Marketing: Taking advantage of local search and local business listings
Trend: SEO Evolution
What’s next to come for SEO? Search Engines are constantly updating their own ranking criteria and one thing is for sure: they will always be ahead. However, it is already possible to analyze where it started from, where it is now and to where is it leading to. By doing some research, it’s possible to see that Social Media is already having an impact on the way Search Engines rank websites. It’s not just about having unique and relevant content (in order to have a good position, that’s already a given) but also make sure the content is “liked” and “shared”…through Social Networks.The future of SEO is social media integration The future of SEO is social media integration source: searchengineoptimizations.co